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| − | [[Category:History of Romance]] | + | #redirect [[Mills and Boon]] |
| − | == Online ==
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| − | * [http://www.millsandboon.co.uk/cgi-bin/millsandboon.storefront/EN/Catalog Mills & Boon]
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| − | Mills & Boon Limited was founded in 1908 by Gerald Mills and Charles Boon, and soon romance fiction became the publisher's primary business. As the company grew, its books became known as "the books in brown" (see: [http://www.millsandboon.co.uk/cgi-bin/millsandboon.storefront/43f7c39e0016dbbe2740c0a801a506ef/Catalog/1124 Mills & Boon history]).
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| − | By building a strong relationship with libraries and making their product available through newsagents, Mills & Boon's reasonably priced product was easy-to-purchase, leading to increased sales. Harlequin, then a smaller publisher, acquired rights to Mills & Boon's "doctor/nurse" romances in 1957, and eventually romance fiction comprised Harlequin's entire list.
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| − | Mills & Boon continues to publish a wide range of titles under various [[Harlequin#Current Mills & Boon Imprints|lines]] every month.
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| − | [[Harlequin Enterprises Limited|Harlequin]] purchased Mills & Boon in 1971.
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