Difference between revisions of "Mills and Boon"

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[[Category:Romance History]][[Category:Publishers]]
 
[[Category:Romance History]][[Category:Publishers]]
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'''Mills & Boon Limited''' was founded in 1908 by Gerald Mills and Charles Boon, and soon romance fiction became the [[Publishers|publisher]]'s primary business. As the company grew, its books became known as "the books in brown" (see: [http://www.millsandboon.co.uk/cgi-bin/millsandboon.storefront/43f7c39e0016dbbe2740c0a801a506ef/Catalog/1124 Mills & Boon history]).
 
'''Mills & Boon Limited''' was founded in 1908 by Gerald Mills and Charles Boon, and soon romance fiction became the [[Publishers|publisher]]'s primary business. As the company grew, its books became known as "the books in brown" (see: [http://www.millsandboon.co.uk/cgi-bin/millsandboon.storefront/43f7c39e0016dbbe2740c0a801a506ef/Catalog/1124 Mills & Boon history]).
  

Revision as of 20:09, 15 June 2008

MB logo.jpg

Mills & Boon Limited was founded in 1908 by Gerald Mills and Charles Boon, and soon romance fiction became the publisher's primary business. As the company grew, its books became known as "the books in brown" (see: Mills & Boon history).

By building a strong relationship with libraries and making their product available through newsagents, Mills & Boon's reasonably priced product was easy-to-purchase, leading to increased sales. In 1957, Harlequin Enterprises Limited, then a smaller publisher, acquired rights to Mills & Boon's "doctor/nurse" romances, and eventually romance fiction comprised Harlequin's entire list. Harlequin Enterprises Limited purchased Mills & Boon in 1971 and Harlequin publishes Mills & Boon books under that name.

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