Mills and Boon
Mills & Boon Limited was founded in 1908 by Gerald Mills and Charles Boon, and soon romance fiction became the publisher's primary business. As the company grew, its books became known as "the books in brown" (see: Mills & Boon history).
By building a strong relationship with libraries and making their product available through newsagents, Mills & Boon's reasonably priced product was easy-to-purchase, leading to increased sales. In 1957, Harlequin Enterprises Limited, then a smaller publisher, acquired rights to Mills & Boon's "doctor/nurse" romances, and eventually romance fiction comprised Harlequin's entire list. Harlequin Enterprises Limitedpurchased Mills & Boon in 1971 and Harlequin publishes Mills & Boon books under that name.
Imprints
Mills & Boon continues to publish a wide range of titles under various lines every month.
- By Request
- Historical Romance (formerly Masquerade Historical Romance and Legacy of Love)
- Medical Romance
- Modern Romance
- Tender Romance
