Mills and Boon New Romance

Mills & Boon started the new Romance imprint in September 2006, replacing the Tender Romance™ imprint. It is called new to distinguish it from the former Mills & Boon Romance imprint which had run for more than 30 years and ended in 1996.

According to the publisher it is pure romance, pure emotion. The reader is able to experience the anticipation, the thrill of the chase, the depth of emotion and the sheer rush of falling in love.