Sell-Through
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Simply put, the Sell-Through percentage for a book is determined by dividing the number of copies sold by the number of copies printed. Bestselling authors can achieve percentages in the 80% and above range. First-time authors come in around 40%. Sell-Through can help determine how to position an author when her next book is released, or whether or not it's economically feasible to offer an author another contract.
See also Front-List, Back-List and Mid-list for more information on book selling. Also see Royalty for information on how the author is paid for sales.
