Trade Paperback
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In the past several years, the romance genre has seen a surge in titles published in the Trade Paperback format. Trade Paperback is especially popular for Chick-lit titles. Though mass market paperback remains the most popular format for romance novels, there are advantages to Trade Paperback.
There is a sense that the quality of the binding and paper is superior (though some readers will dispute this). Increased royalties can be associated with the higher-priced books. Finally, the returns policies associated with trade are different. Trades tend to remain on store shelves for a longer period of time, offering increased visibility to authors.
