View source for Sell-Through

[[Category:Publishing Terms]]
Simply put, the [[Sell-Through]] percentage for a book is determined by dividing the number of copies sold by the number of copies printed. Bestselling authors can achieve percentages in the 80% and above range. First-time authors come in around 40%. [[Sell-Through]] can help determine how to position an author when her next book is released, or whether or not it's economically feasible to offer an author another contract.